How to Get the Basics of Off Page SEO Right

search 1355847 640 150x150 How to Get the Basics of Off Page SEO RightSearch engine optimization is one of the most essential pieces of your web marketing campaign, and in order to truly recognize SEO and operate it, it is imperative for you to know how off-page optimization works to help you develop your search engine ranking. By just having SEO focused materials with the accurate keywords won’t get you the position you desire for your targeted keywords, but instead you need to pay attention a plethora of off-page SEO strategies to get everything you possibly can out of your blog or website when it comes to search engine traffic.

The first factor you should be aware of is that your off page SEO efforts will most likely take some time to get results, and at first your ranking will fluctuate quite a bit. You’ll notice that there is a lot of instability as far as your ranking is concerned, but your job is to stick to your SEO efforts such as quality link building. Many newcomers to SEO will feel elated to see their site achieve a high ranking after some effort, but then get disappointed to find that this was only temporary. A site may get as high as the first page, but then a few days later in may be on page fifteen.

When you expect this, it’s easier to ignore it when your site jumps around like this and continue working on your SEO for long term results.

One way the search engines find your site is by reading your site map, so you should always have targeted keywords in anchor text on your site. In order for your site to rank well, the search engines have to be able to read all of your site’s pages easily, so having a site map properly set up is crucial. With a site map, the search engines can readily view all of the content on your site and rank it. So if you haven’t created one for your site, it’s about time you do it. If you’re wondering how large your site should be for SEO purposes, this is something on which even SEO experts disagree. While some SEO experts say that the bigger the site is, the better the results, the others think that a smaller website gives you better ranking.

The way to deal with this issue is to experiment and see what’s working out with you. If you see that your smaller site isn’t giving you the results that you’re looking for, then try bulking it up with more pages and see if that brings in any changes. It’s always best to do your own testing.

Lastly, you should also ask yourself if your website has a theme or whether there are many unrelated keywords and topics on it. You boost your chances of getting ranked for your targeted keywords when you create a tightly themed website. The more focused your site is, the easier it will be for you to let the search engines know what keywords you want to rank for. After all, confusing or misleading the search engine spiders won’t get you your desired results. This is why your website’s pages should revolve around one single theme.

Off page search engine optimization requires you to focus on every little detail to get the best results. Once you start applying these tips, you’ll see a definite change in your rankings.

Red Rain SEO – – is a digital marketing agency that can help you rank on the first page of Google. To help them better understand what your marketing needs may be, make sure you fill out their Discovery Form.

Posted by on June 15th, 2016 No Comments

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